This competition will be delivered by Innovate UK, part of UK Research and Innovation, on behalf of Media Cymru, a consortium of 23 partner organisations led by Cardiff University. It is funded by UKRI Strength in Places to invest up to £900,000 through this competition. The aim of this competition is to deliver innovative products, services and experiences to identified challenges and opportunities within the media industry in Wales through R&D grant funding.
Projects can focus on one or more of the following areas: (1) advances in the creation of immersive storytelling exploring Virtual Reality (VR), Augmented Reality (AR), Extended Reality (XR) and Mixed Reality (MR); (2) exploration of products at the convergence of Virtual Production and traditional production; (3) scalable and flexible Virtual Production solutions; (4) sustainable and accessible Virtual Production solutions.