Innovate UK, part of UK Research and Innovation, is delivering this competition on behalf of MyWorld, in partnership with Digital Catapult, to invest up to £2 million in innovation projects. This is funded by the UKRI Strength in Places Fund and builds on the West of England’s strengths in creative media production, technology and research. The aim of this competition is to support business-focused research and innovation in the creative industries in the West of England.
Projects must focus on screen based and immersive technologies within the creative sector industries including one or more of the following: (1) Creating experiences, (2) Delivering experiences, (3) Measuring experiences.