Barry Aldridge FCIM CMktr

Multi-award winning, knowledgeable, CIM qualified and chartered marketing specialist, concentrating in digital, consumerism, strategy, content and communications.

UK Loughborough-based Flotec, is the supplier of hydraulic and pneumatic solutions to rail and wider industry.

Complete autonomy for the strategic and operational marketing, branding, communications and promotion of Flotec.

Ensuring that the Flotec brand is professionally represented through online and social media platforms as well as offline, PR, exhibitions and networking initiatives.

► Development and management of an online store and corporate website
► Ownership and custody of all social media channels
► Marketing strategy, planning and operational day-to-day application
► Utilisation of a full suite of marketing tools and analytics
► Collaboration with suppliers to promote products within industry
► Responsibility for exhibitions, events and networking
► Creation of compelling content to be used online, within commercial proposals and presentations
► Engagement with all stakeholders to raise brand awareness through multiple channels
► Promotion of all Flotec product ranges and services
► Segmentation, targeting and positioning the brand in selected sectors
► Application of all marketing models
► Hands-on use of software, applications and digital platforms to agitate growth
► Practical graphic design work for both online and offline environments
► PR responsibility
► Champion of corporate culture, CSR and ethical tone-of-voice
► Brand custody
► Omni-channel marketing adoption