Rory Byrne

Rory is the Founder of LocationXR, a Creative Innovation Studio.

LocationXR is an independent studio and community that creates experiences, tells stories and solves challenges; a hub for creative and technical talent coming together with the desire to create world-class experiences. Working at the intersection of audience and business goals, creativity and technology, LXR is built for ambitious businesses and brands who want to simplify decision making, make sense of change and harness its potential at speed.

Rory has over 10 years’ experience defining, articulating, developing and proving-out transformational projects. He has worked with blue-chip organisations and brands including Google, Vodafone, Nike and Jaguar Land Rover. 

He has extensive experience across emerging, experiential and immersive technologies. Working across the XR and real-time landscape; Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), Intelligence (AI/ML) and Fifth Generation Connectivity (5G).  

Rory has a proven track record and unique insight into the delivery of and business use for experience-led technology.