snaptivity

Snaptivity is a Smart Stadium technology enhances fan experience and transforms digital sponsorship through personalised, emotionally-charged content.

Snaptivity is an award-winning Smart Stadium technology. Snaptivity measures the emotional level of the crowd and captures the brightest moments for every fan. We install IoT sensor network and robotic cameras in a stadium. Our sensors collect 16 data points like light, sounds and crowd movement (no face recognition!). Analysing this data with Snaptivity's AI, we measure the emotional level of the crowd and predict the spikes. This automatically triggers the robotic cameras to capture fans right when and where they are bouncing in cheer or sighing in disappointment. Thus capturing only the brightest moments of the game. All a fan has to do is simply enter his/her seat details and get a feed of personalised, emotionally-charged content ready to share, tag and brag. 

Snaptivity is a powerful digital asset for sponsorship activations. We are bringing all the goodness of digital advertising into the offline in-stadium environment. Every photo is dynamically matched with contextual branding, allowing teams and sponsors to reach the audience at scale in a targeted, emotional and personalised way. This means sponsors can segment and target their audiences, measure performance of every element of the campaign and experiment with their activations.