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It predicts from 2026, losses to robocalling will steadily decline, as frameworks, such as STIR/SHAKEN, and branded calling solutions begin to block fraudulent robocalls efficiently.
The report identified AI-based voice cloning as the primary challenge to diminishing these losses by 2026. AI-based voice cloning uses AI to generate realistic human-like speech in real-time, often imitating a known individual to the subscriber.
An extract from the new report, Global Robocall Mitigation & Branded Calling Market 2024-2029, is now available as a free download.