According to Canalys research, the global smartphone market experienced an 8% year-on-year growth in Q4 2023, reaching 319.2 million units, further indicating signs of stabilisation and recovery.
Total shipments for the full year 2023 amounted to 1.14 billion units, marking a 4% decline compared to 2022. Despite facing challenges in core markets, Apple claimed the top position for the first time with a 20% market share and 229.1 million shipments in 2023. Samsung followed closely, maintaining profitability as its strategy, shipping 225.5 million units and capturing a 20% market share. Xiaomi solidified its third position, holding a 13% market share with shipments totaling 146.1 million units. OPPO and TRANSSION ranked fourth and fifth, with 9% and 8% market shares, respectively.
