Bridge Alliance’s telco API initiative gets heavy Asian backing

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  • A baker’s dozen of Asian telcos endorse the recently announced Bridge Alliance API Exchange (BAEx), aimed at exposing a raft of telco APIs to multinational enterprises
  • It’s an ‘in-house’ affair since they are all members of the predominantly Asia-focused Bridge Alliance, which spawned the API initiative in collaboration with Singtel
  • The majority of Bridge Alliance members have still to publicly throw their weight behind BAEx, but the group’s CEO, Ong Geok Chwee, seemed confident that more operators will come on board.

It’s not a bad start. Barely a month after the Bridge Alliance unveiled its ‘Bridge Alliance API exchange’ (BAEx), a total of 13 operators, according to the official announcement, have now “endorsed” the initiative.

They all hail from Asia and are all signed-up members of the Bridge Alliance: Airtel (India), AIS (Thailand), China Unicom, CSL (Hong Kong), CTM (Macau), Globe (Philippines), Maxis (Malaysia), Mobifone (Vietnam), Optus (Australia), Singtel (Singapore), SK Telecom (South Korea), Taiwan Mobile and Telkomsel (Indonesia).

BAEx, powered by Singtel’s Paragon orchestration platform, aims to aggregate a swathe of telco application programming interfaces (APIs) and accelerate their adoption by developers, solution providers and enterprises. The initiative fits into the ethos of the Bridge Alliance, which celebrates its 20th anniversary this year, of allowing its members to scale up more easily the delivery of services to large enterprises across multiple markets.

Bridge Alliance CEO Dr Ong Geok Chwee enthused that the backing of “so many operators” will see BAEx “go from strength to strength”.

“Through BAEx as a single interface enabling regional consumption of telco APIs, we will continue to accelerate telco API exposure for operators,” he added. “Enterprise customers will be able to consume telco APIs for their regional business with ease. More importantly, all parties benefit from our streamlined technical and commercial framework when working with BAEx.”

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