A report from Counterpoint says while foldable smartphones are still a niche segment in Europe, sales are growing rapidly, partly due to new devices entering the market.
Counterpoint described 2024 as a “pivotal year” for Europe’s foldable smartphone market – sales increased 37% YoY, the main driver of which was what it calls the “book-type form factor”, for which sales increased 60%.
It still remains a small segment, accounting for around 2% of total smartphone sales and book-type foldables making up less than 1%, with Counterpoint pointing to consumer concerns over price, durability and use cases.
One of the key reasons it did grow however was the increase in competition, we’re told. In 2022, Samsung accounted for 98% of book-type foldable smartphone sales in Europe, but by the end of 2023 its share had shrunk to 73% as Honor, Google, OnePlus and Tecno entered the market with their own devices.
