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- Opensignal surveyed customers of ‘brand MVNOs’ and their host mobile networks in seven markets, including the UK and US
- MVNO users are prepared to accept slower speeds for lower costs
- The MVNO market remains buoyant, with a recent uptick in activity in Europe
A new report has provided some insights into why mobile virtual network operators (MVNO) are continuing to attract more and more customers even when their service performance metrics are poorer than those provided to customers served directly by the host mobile network operators (MNOs).
According to network performance analyst firm Opensignal, customers of what it terms standalone or ‘brand MVNOs’ – owing to their affiliations with big non-telco brands like retail chains – generally observe slower download speeds than their counterparts on host MNO networks (see chart above).
