A study by Juniper Research, the foremost experts in telecommunications, has found that the total number of OTT (Over the Top) messages will increase from 120 billion in 2023 to over 175 billion in 2025; a substantial growth of over 70% in two years.
WhatsApp will introduce third-party interoperability in early March to align with the EU’s Digital Markets Act. Through this interoperability, users will be able to exchange messages from WhatsApp to other messaging channels. This will reduce the constraint of siloed ecosystems on messaging growth.
The report predicts that interoperability in the EU will drive similar legislation in countries outside of the region. Global third-party interoperability will reduce issues of regional fragmentation on OTT applications, and increase the value proposition of OTT channels for enterprise users of business messaging.
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