Virgin Media O2 Business has been selected by the Office for National Statistics (ONS) as a strategic partner to provide mobility data. The anonymised data will be used to support UK Government work at national and local levels, providing insights that reveal population dynamics, travel patterns, and other movement trends.
From today, mobile network insights from Virgin Media O2 Business’ anonymised and aggregated data service, O2 Motion, will be available on the Integrated Data Service (IDS). The IDS is a cloud-based cross-government data sharing service delivered by ONS, to enable faster and more efficient decision-making across key policy areas.
The IDS is the first data sharing platform of its kind, acting as a collaborative service that enables co-ordinated data analysis to better inform policy decisions made at local and national levels. Accredited researchers can access O2 mobility findings on the IDS, eliminating the need for additional data agreements and providing a more cost-effective solution for government users. Integration of O2 Motion mobility insights into the IDS will allow users to harness the power of data to address complex societal challenges facing public health, regional growth, climate change, jobs and skills.
