VMO2 customers used their phones more in 2025 as AI intensified

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People in the UK largely failed on resolutions to use their phones less in 2025, according to new data from Virgin Media O2, which shows that, amongst other things, AI usage is on the up.

Artificial intelligence is "becoming increasingly normalised," VMO2 declared as it published its Year in Review on Wednesday.

Its study showed that 47% of Brits agreed that AI is totally accepted in most areas of life now. Slightly worryingly, the top area of usage was for medical advice, selected by 31%, followed closely by cooking and recipes (30%), financial advice (27%), and navigating online dating (20%).

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