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According to the latest Omdia numbers, the global smartphone market shipped 320.1 million units in Q3 2025, representing a 3% year-on-year hike.
This signals a recovery from the muted performance seen in the first half of the year, says Omdia, which was blighted by rising uncertainty following the Trump administration’s tariff policy and related supply chain restructuring, as well as “cautious channel sentiment” caused by slow retail traffic and inventory adjustment by vendors.
Thanks to this the overall market volume remained flat compared to 2024, the analyst says, but in Q3 after inventory corrections, vendors “actively seized channel opportunities” and brought forward product launches to align with the back-to-school and festive periods.
