Vodafone youth brand VOXI becomes the first UK telco to launch a large language model generative AI chatbot to enhance customer experience

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Vodafone youth brand VOXI becomes the first UK telco to launch a large language model generative AI chatbot to enhance customer experience

The LLM generative AI chatbot can engage in human-like interactions with customers and handle more sophisticated customer requests.

VOXI by Vodafone has become the first telco in the UK to develop and deploy a large language model (LLM) chatbot to transform its digital customer services.

Built in collaboration with global professional services company Accenture, and powered by the ChatGPT framework, VOXI’s LLM generative AI chatbot will improve user experience by engaging in human-like interactions with customers and managing more sophisticated customer requests.

Developed as part of a wider initiative to accelerate generative AI technologies across both VOXI and Vodafone, the chatbot uses an AI safety framework that has been created alongside industry experts. This framework incorporates principles and guidelines aimed at protecting customers to ensure the responsible and ethical deployment of AI technology.

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